Time Square Take Over
Fenty Beauty
WORK ________
ALL, DESIGN & ANIMATION
DESCRIPTION
In 2022, we partnered with Fenty, who wanted to journey into the experiential with a 3D DOOH campaign. Leveraging their Icon Lipstick, we created a 3D anamorphic billboard which received over 2.4 million Instagram views within the first week of display.
Minimally designed for maximum impact; the result is a dazzling spectacle, featuring a colossal luxe product gracefully moving in space, defying gravity and perceived boundaries.
CREDITS
Director
Client
Production
Managing Director
Head of Creative Development
Producer
Colorist
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IMAGES
