Urban and CVLT are full-service creative partners with the ability to create original content, facilitate
live-action shoots, and offer full-service image+video pre and post-production.
Utilizing more than 25 years of experience in the fashion, beauty, and luxury sector we have stood strong
as a minority-owned and staffed company with a continued record of noted business and success in the industry.
Our capabilities include:
Edit , Color, Retouching, Specialty Packaging, and Production
Detail animation for treadmill:
PELOTON | CVLT URBAN
Peloton approached CVLT at an early stage with a rough concept for collaboration. The CVLT team expanded on their ideation to put together a pitch for a 30 second spot for their black room shoot.
CVLT drafted the storyboard and developed the creative direction. The concept landed on a spacious black background with dramatic lighting that emphasized the action and bicycle design. Our team then executed the production with our director leading the nine day shoot.
Post production was done by CVLT, with our director leading the creative with our editor, sound mixer, and colorist to finish and deliver the spot. Being involved from concept to delivery allowed the CVLT team to ensure the creative vision and quality control were consistent throughout the process.
CONCEPT TO REALIZATION
LEXUS X JOHN ELLIOT | CVLT URBAN
IMG approached CVLT to create a launch video for John Elliot's Nike Airforce One during NYFW. Their goal was to show off the newly launched sneaker and the collaboration with Lexus.
The synthesis was a Nike branded tire on a Lexus Sedan. This sedan rolled out during John Elliot's show wearing Nike tires and a flashy, all white, sleek paint job.
This project gave us the opportunity to creatively collaborate with IMG and Nike to conceptualize the best way to tell this visual story. We curated for IMG with one of our directors and worked our way from treatment to production, edit to finishing. Our creative team proposed a video featuring a barrage of closeup shots that showcase the luxe tactile quality and design of the shoe and tire. A combination of simplicity and minimalism that allows the design aspects of each object to shine.
CONCEPT TO REALIZATION
VALENTINO | CVLT URBAN
CVLT was approached by the artist Maripol to collaborate on a project for Valentino's Enchanted Wonderland collection. Involving CVLT from the outset gave us the ability to help manage every aspect of production, which streamlines communication and helps to avoid unexpected outcomes.
Our team envisioned a video layered with the same dynamic geometry of the fashion line, captured in formats Maripol is known for (Polaroid and Super 8), which would naturally convey and match the exuberance of the Enchanted Wonderland collection.
We took the design elements of the clothing as inspiration to animate static Polaroids, edited with the Super 8
footage, to bring viewers into a world where Maripol and Valentino melded together within a NYC backdrop; the